THE ROT IN NEWS: A Management Consultant’s Analysis of TRP, Clickbait, Outrage and the Loss of Judgement

What happens when news stops informing and starts performing?

The Rot in News examines how TRP, clickbait, social media outrage, sensational headlines, media trials, viral content and breaking-news culture can distort judgement and exploit human suffering.

Written through the lens of a management consultant, this sharp, provocative book looks at the incentives behind modern media—and asks a simple question:

When attention becomes the KPI, what happens to truth, dignity and common sense?